Data collection is also important in organizational development. Data gathering is a process of collecting data. This is to obtain all the information needed in order to achieve the goal of the OD.
In planning to collect data, OD agents should seek the answer for the following questions:
- Why
- When
- Where
- What
- Who
- How
There are also some characteristics of communication assessment:
Independence: assessors should be qualified and have an independent characteristic
Professionalism: in order to have a good communication process, there’s need for professionals who understand the details of the organizational dynamics and who also have the expertise both in analysis of communication and in the general process of consultation
Diagnostic thoroughness: an assessment is a diagnostic process that collects important data to be used in constructing a realistic description of the actual organization
Skilled evaluation: requires the identification of some criteria to be used in judging the adequacy of current communication
Tailored design: these are the methologies and criteria for evaluation. These should be tailored to the specific organization.
Current time frame: the communication assessment should also have time-bound snapshot of the organization over a particular period of time.
http://en.wikipedia.org/wiki/Data_collection
http://www.balancedscorecard.org/Portals/0/PDF/datacoll.pdf
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